In the competitive market that is telecommunications, consumers and businesses have a breadth of provider choices unlike anything seen before. Choices not only include incumbents and competitive LECs providing traditional landline service, but also VOIP providers, cellular providers, and cable companies. It is now more critical than ever for competing firms to differentiate themselves in the marketplace.
Value Proposition provides the groundwork as to why a client should do business with you. If you provide a client a value that they cannot find elsewhere, it becomes incrementally easier to secure that client over your competitors.
So, in telecommunications, what should your value proposition be? Simple, your value proposition is how you are going to do your job better, faster, and more accurately than your competitors, all at a fair and competitive price.
Know your client. Listen to your client. Build a positive rapport with them. When clients trust and believe in your ability, it provides them a value.
Stay ahead of the game. Be as proactive as possible. Find new ways to reach out to clients ahead of time. Take some element of telecommunications management off their plate. Be a valued part of their team.
Easing client pains. Make their life easier by taking care of them. Clients rarely get angry at a valued business partner that works hard for them. Ease their pains and you are providing value.
Stay focused on providing that premium client experience. It does not go unnoticed. Provide value to your client that cannot be matched by your competitors, and enjoy long-term success.