Not all things are always created equal, and they shouldn’t be treated equally. It’s a basic efficiency principle, one that we apply every day. Think about your inbox. There are messages that we all give almost immediate attention to (from our supervisor, an important investor, or our most valued customer) and others we pay less or no attention to (think that reply-all e-mail or the e-mail from a salesperson we don’t know asking to get on our calendars). Sorting different types of e-mail is so valuable to increasing efficiency, that Microsoft created not just a Spam, but a Clutter folder in Outlook to enable us to quickly differentiate between emails. Indeed, I can designate “VIP”s on my iPhone to bring my attention to e-mails from high-priority contacts.
The same principle applies to traffic over your business communications network. That video conference with a high-value potential customer’s decision makers to close the deal is certainly not equal to one of your employee’s sending a link to his or her favorite “cat video” on youtube.
Yet, traditional business communications networks assigned the same priority to both—that is, unless you had separate infrastructure for each type of communication, which increased network and communications costs. In addition, this is inefficient since the network your business paid for that crucial connection was only used a fraction of the time.
That’s where Call One’s SmartWAN comes in: it enables you to use existing business communications infrastructure to differentiate between the uber-important customer video conference and the cat video and give the former greater bandwidth priority. Best of all, SmartWAN technology can reduce your telecommunications costs by using existing networks and avoiding the need for multiple networks.
More for less—the greatest efficiency of all.
Read more about Call One’s SmartWAN at http://www.huffingtonpost.com/ed-wynn/calling-911-on-bandwidth_b_11548882.html
Efficiency through Differentiation
Topics: mid-size business, small business, telecommunications, Network